In the previous article, we discussed the impact of workplace communication on overall business success. Organizations that take corporate communications seriously tend to be more successful than their counterparts that do not do so. Effective Communication inspires employees and motivates them to work toward achieving the goals and objectives of the company.
Though achieving this is not easy, there are certain rules and practices that should be adhered by employees to improve communication . We would discuss 6 of them.
1 Continuously promote the culture of open communication
Business Communications should always be an integral part of your company culture. To drive corporate culture and healthy communications at work, employers have to constantly remind their employees about the importance of open communications
2. Make Communications more personal and engaging
When it comes to internal employee communications, one of the biggest mistakes many companies make is sending mass and generic communications. It may be better to segment their internal audiences and adjust the content based on the personas of the employees that would receive them.
This makes employees ignore these communications leading to a negative impact on employee engagement, morale, productivity, safety, and wellbeing. Utilize Storytelling in communications campaigns.
3. Encourage employees share of voice
Look for a way to make your employees join company conversations so that the organization’s information does not flow one-way. Company-wide newsletters are not enough to show your employees that you care about their opinions. Promote and drive two-way communication and encourage everyone to participate.
4. Involve the leadership Â
Leadership plays a major role in creating a better communication culture. Leaders should act as role models and an example to others. Leadership should have regular contact with the rest of the workforce. The employees should know the leaders more than their name, they should know their positions and the role they play in the company.
5. Implement the right technology
The right internal communications technology should be used in order to build a great corporate culture. Do not use outdated emails with a modern workforce. Modern workplace communication technology includes personalized news feeds, relevant groups, instant notifications, etc. This technology makes communication more engaging and fun.
6. Measure the impact of your communication efforts
You cannot improve what you can’t measure. So, to improve communication in the workplace, you should be able to track your current efforts. New technology can help employers to understand the impact and benefits of their internal communication initiatives and investments. This helps employers tie communication campaigns with specific business goals.Â
Looking to hire freelancers to be part of your remote team? Thinking of outsourcing some of your tasks to freelancers which would help you meet the deadline? You can find the right professionals on Bixex. Bixex is a global community of entrepreneurs. Sign up here to enjoy its numerous benefits.
Read Also: 4 Tips on How to Become a Digital Marketer.