The term Digital Marketing has been used in numerous contexts. It’s the combination of all marketing efforts a company uses via digital media to reach potential customers like websites, email, search engines, and social media.
Digital Marketers connect with consumers on electronic devices like phones, tablets, and computers. Digital marketing involves researching and discovering where your potential customers will be online, the kind of devices they use, and strategies on how to meet them online.
Unlike traditional marketing that focuses on selling the customer a product, Digital Marketing focuses on providing value to potential customers. This is achieved through the right channel and the right time the customers need it. Digital Marketing is broad and involves Search Engine Optimization (SEO), Content Marketing, Data, and Analytics, etc.
Some skills needed to flourish in Digital Marketing include these:
Search Engine Optimization (SEO): This has to do with optimizing websites so that they can appear on Google on other search engines. The SEO expert integrates keywords into content, add backlinks and applies other techniques.
Social Media Management: This involves running Facebook, Twitter, Instagram, Linkedin, and other social media platforms. Digital Marketing that has chosen to focus on this niche attracts meaningful followers and engage with them. Using creative storytelling techniques has been found to be more effective.
Content Marketing is an aspect of Digital Marketing that can’t be neglected. A Digital Marketer must be able to create content across platforms that would spark the interest of your audience.
Data and Analytics: A Digital Marketer should have a basic understanding of google analytics. He must be able to measure or interpret the expected and actual results of advert campaigns. The Digital Marketer must be able to know the metrics that would help to determine how to reach the target audience.
These are steps you can take to become a Digital Marketer
- Take an Internship: If you are new to the profession, then this is a good way to start a career in Digital Marketing. It would help you learn different aspects of digital marketing. You would get the opportunity to apply what you learn to real-life cases. While doing this, you would get the opportunity to choose a niche that interests you.
- Follow Thought leaders and get a Mentor: The Digital Marketing field is growing exponentially. The competition is getting stiff. Follow Thought Leaders who would share case studies of what they did and what you can learn from them. Watch them closely, listen to them, sign up to their email and emulate their strategies. Get a Mentor who is not only skilled in the field but has a wealth of experience.
- Network Aggressively: A Digital Marketer should be able to network and interact with colleagues in the same industry. Attend networking conferences and events and join online groups where you would find like minds
- Always learn and upgrade: There is always room for improvement. Utilize short courses, webinars, eBooks, etc to keep your skills sharpened and fresh.
To succeed as a Digital Marketer, you’ll need to have passion, ambition, and drive. You also need to have the desire to help customers solve their problems and add value to their lives.
If you are a freelance digital marketer, you may need to sign up on Bixex to sell your services to a pool of business owners. Business owners who need the services of freelancers in different fields can sign up on Bixex to access them.
The Bixex App is available on Google Play Store and App store.