The Increasing Importance of Communication In The Workplace.

Because of the increasing work flexibility that comes with remote work and dispersed workplaces, many organizations are making conscious efforts to reshape their communication style. 

Since the awareness of the need for workplace communication culture is increasing, the employer’s desire for improving communication and collaboration in their own companies is also increasing. 

But why is communication important?

Proper workplace communication has numerous benefits. It gives many organizations the opportunity to be more agile and achieve better workplace positioning.

As a matter of fact, it improves some of the crucial KPIs around employee retention, engagement, motivation, and attracting the right talent.

Let’s explain each of them much better.

Achieve Organizational Alignment 

According to a report published by Deloitte, just 23% of executives say that their companies are excellent at aligning their employee’s goals with corporate purposes. This poor statistic is the resultant effect of poor communication.

It is the responsibility of the leaders, managers, and internal communication departments to ensure employees are aligned with shared core values, purpose, mission, and vision. The employees need to be in synchronization with the overall goal of the company and this can be achieved through effective communication.

 Increase employee engagement and productivity

It is important to note that employees are much more motivated when their leaders keep them abreast and constantly share important company updates. They feel part of the company, feel valued, and are held in high esteem. They see themselves as part of the whole.

It’s been noticed that organizations in which employees are regularly connected record higher levels of productivity. According to McKinsey, productivity improves to as high as 25% in organizations where the employees are connected.

Reduced employee turnover 

When you do not leave your employees in the dark but rather ask for their feedback or suggestions then they are more likely to stay longer with you as an employer. Clear Company proved that businesses who communicate with their employees effectively are 50% more likely to have lower employee turnover.

Enable your frontline workers for success

Communication has a profound effect on front-line staff. Though keeping frontline workers isn’t so easy, effective communication helps to boost their motivation and engagement. New workplace Technologies have been able to empower many organizations to reach all employees with the right message needed just at the right time.

Improve crisis management and workplace safety 

Some of the biggest merits of good communication in the workplace are easier crisis management and better workplace safety. Companies and Organization with employees who operate in the dangerous or risky environment need to be aware of the benefits of consistent workplace communications 

Make remote work more efficient 

Remote work makes communication among employees a bit difficult. The truth is that remote work is here to stay, it is becoming the new normal. But many employees would struggle with communicating with their various teams and this may affect their productivity. Proper communication via reliable channels can improve remote work.

Drive Innovations and sharing of knowledge 

When team members communicate often then they are more likely to share their knowledge and expertise. It always rubs off well on the next person beside you. Knowledge sharing is important today because many organizations face big skill gaps among their employees. When information flows freely among teams, it’s much easier and enjoyable to innovate.

Effective Communication is a skill that has proved beneficial for all freelancers and helped them get gigs on Bixex. Many freelancers who communicate the value they bring to businesses have been able to gain added advantage and work on top projects.

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Read Also: 5 Basic Tech Skills Every Employee Should Have.