You have a business, quite alright. However, the big question is how many people know about your product? Also, what is your method of communicating your business to your target audience?
In every business, irrespective of the type or size, communication is key. The way you communicate your business determines not just the way your customers will react to it but also how fast your business would grow. Your business growth is directly or indirectly linked to how well it is communicated. This is because communication creates awareness. In addition to this, beyond communication, what you communicate and how you communicate matters. It is against this background that this article will focus on what is marketing communication.
What is Marketing Communication?
Marketing communication is the various methods and techniques businesses use in promoting and selling their product and services to the public. Marketing communication focuses on how a business is communicated and promoted in the market. Here the market refers to potential customers around the world. Below are some of the tools businesses use in promoting themselves in the market
- Brochures
- Pamphlets
- Advertisement
- Social media
- Emails
- Websites
- Exhibitions
- Graphics and animations
- Sales Promotions and Campaigns
- Press Release
- Personal Selling
Why is marketing communication important?
Basically communication process entails sender-encoding-message-media-decoding-receiver. Marketing communication also follows these processes. As such it is focused on the four “Marketing Mix.” or four ps price, place, promotion and product. Because marketing communication is focused on reaching the business targeted audience with the right message, it is the technique through which businesses attract new customers.
Marketing communication is also the method businesses use to retain their current list of customers. It focuses on reinforcing the product in the mind of the target customers. This way, the business is able to retain its previous customer list while still working on generating more customers.
Marketing communication is the method the business uses in reaching its targeted market. As such, it is the method the customers can easily relate with. This is one of the reasons market communication is constantly improving to soothe the business targeted customers. Businesses are constantly advancing their methods to reach their customers. This is because innovation is key to winning your targeted customers interest.
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