When it comes to working for the growth of a business, what often comes to mind are ways to get in new customers. This is because new customers obviously mean more money. As much as this is true, it is not often the case in all situations. New customers matter, but this is not to say that existing customers should be neglected. This set of people have already patronized you, they already have firsthand knowledge of your products or services. As such, this article focus on the reasons why you should leverage your existing customers.
They have patronized you
If there is any difference between new customers and existing customers, it is that existing customers have already patronized you. As such, they don’t need all the mind-blowing ads and convictions you put in place to get new customers. If your product delivers, and you are able to keep up with the relationship between your business and your existing customers, chances are they would keep patronizing you. Because your existing customers have already patronized you, it takes a little effort to ensure they continue to.
They can help to provide you with feedbacks
Your existing customers are the best people to say how good your product is and the areas that need to be improved on. If you maintain a cordial relationship with them, getting them to share their experience would be an easy feat. In addition to this, their reviews can go a long way in selling the value of your products
They will continue to be the source of referral for your business
There is something that comes with products being able to meet up with expectations. When your product is able to meet up your customer’s expectations, you find out that your existing customers are constantly referring more people to you. This and many reasons is why leveraging on the existing customers is key to growing your business.
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