One of the mistakes most business owners often make is forgetting that as much as new customers matter, existing ones should not be ignored. Sadly in the world of sales, businesses believe that the extent they could get new people to patronize them determines how well they are thriving. In most cases, this is not the truth. The existing customers, if neglected would leave your brand for another. For continued patronization, you need them as much as you need the new ones.
Beyond this, one of the cheapest ways to sell your products or services is leveraging existing customers. They are the ones who are going to refer your products to as many people who need them. When you constantly neglect these people, your business suffers. As such, this article focuses on 5 strategies to leverage on your existing customers.
Always ask for feedback
One of the ways to leverage on your existing customers is to ask for feedback as often as possible. There is never a way you can know what your customer thinks of your products until you ask them how they feel. This helps you to know how well your products have satisfied their need and the areas you should improve on. It also helps you to know if your customers are satisfied enough to refer your products.
Call and Reconnect
Call your customer. This shows that you care about them beyond your products. However, be careful not to make this too often. Also, have a genuine reason for calling them. If there is a new addition to your products and services, calling to tell them about this is a good move. Calling and reconnecting with your existing customers helps to strengthen your relationship.
Tell them to refer your products
There are no better persons to refer your products than your existing customers. Although whether your customers will patronize you again depends on your product, when you are constantly checking on them through calls and emails and have gotten feedback from them on how well your product is able to satisfy their needs, you can ask them for referrals. In most cases, if your product delivers, customers willingly refer even without being told to do so. The bottom line lies in how good your product is and how well your customer relationship is.
Invite your customers to your events and take them out for a meal or drink
Whenever your company is hosting an event, let your existing customers and prospects take the top seats. This helps to show how much you value them and of course, increase your sales. Also beyond this, you can take them out for a meal or a drink.
Send them messages showing how much you respect and value them
Another way to keep in touch with your existing customer is to constantly send them messages showing how much you value them and appreciate their patronage. Despite the influence of social media, people still appreciate gestures like physical gift cards. Your customers might not read your series of emails, they can’t miss your card.
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