The impact of social media on business growth cannot be underrated. With more than 90% of S&P 500, 100% of Down Jones companies on social and more than 90% of retail brands using more than one social media page to promote their company, if you are a business owner on social media, knowing the right and wrong way to manage your social media accounts is expedient. This article examines 5 important social media ethics for business.
Share Value
People would only connect with businesses and companies that share value. If your social media page is too complex that people can’t immediately decipher the value you intend to pass across, growing the page would be difficult. In fact, you might be considered too difficult to understand. As a business owner or social media manager, one of the social media ethics to always have in mind is value. From your posts to your comment, ensure your page is targeted towards sharing value.
Use the right post for the right social media platform
Another social media ethics you should keep in mind as a business owner is having the right post for the right channel. It will not only be wrong but unyielding to post content meant for Facebook on Twitter, or Instagram. Before posting, it is important to master each platform and know what works on them.
Be transparent and authentic
The worse you can do on your social media platform is trying to trick people to buy or visit your page. As a business owner or social media manager, one of the things you should keep in mind is that people are quick to give bad reviews then they will good reviews. Therefore be careful of deceiving people because they might forget everything but will never forget you tricking them. This might get you reported or seem like a scam.
Ensure you are not violating the social media policy
Not all social media permit frivolity or chatty talks. Some professional social media platforms like Bixex and LinkedIn have rules that must be followed in terms of what you post and your comment on other’s posts. As a business owner, it is important to always pay attention to these rules. This does not only help to keep you on track but also puts your business in a good light.
Listen, listen, listen
One of the qualities missing on most social media platforms is not listening. Brands who listen to their customers and connections do well than those who only post to promote the business with little or no attention to customers and followers. Listening is a skill often ignored but very important. Listening is one of the skills that help to build relationships.
If you are a business owner or social media manager yet to get on Bixex, you are missing out. To get started on the platform, download the app on Google or Apple Play Store or visit www.bixex.com
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