Have you ever been to a concert or live performance of one of your favorite artists or speaker? Think back on your reaction alongside the people with you when the artist came on stage. Think back to the cheers during and after the performance. No doubt you had a good time, so also is everyone that attended the party. If possible, you will even struggle to have a shot with him or her, at least for memory’s sake. The best term to describe you at the moment is a fan of the artist. You are not just a fan, every other person gathered to watch the performance is also a fan.
How would you feel if as a business owner, you have a gathering of customers cheering at your product? While your customers might not be involved in the stadium kind of cheering, they can share one or two posts about your product on their social media feeds. Brands with loyal customers do better than those without. This is because, beyond social media, which of course is a great place to tell the world about your product, your loyal customers are constantly convincing everyone to buy and patronize you. Is this possible? Absolutely! This article examines how to convert your customers into fans.Â
Appreciate your customers
There is a popular saying that respect is reciprocal, when you make your customers feel appreciated, they are bound to respect you. Among the simplest ways to do this is to send a short note or text of appreciation to them after every purchase or put the note in their package. You can also make them feel special by giving them discounts, sending them gifts no matter how small, and organizing special events for them. Things like this make them feel your interest in them is beyond monetary
Encourage your customers
One of the best ways to encourage your customers is to give them referral rewards. This would serve as a form of encouragement to your customers and trigger more responses next time. Beyond appreciation, encourage your customers to patronize you more.
Be available on all your social media platform
Your level of activeness on your social media platform determines how often you would be able to reach your customers and how often you attend to their challenges and questions. Beyond attending to your customers’ questions and challenges, encourage them to share their journey with your product. Pay attention to their reviews and encourage more reviews. Your availability on social media platforms and the level of attention you give to your customers can also help to create a cordial relationship that turns your customers into fans.
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