Having a great business idea and launching it is good, but when there is no concrete plan on how to market what you have built then there is a problem. Your business may suffer loss, low sales, and probably crumble with time.
Marketing is crucial to the growth of any business. For your business to get customers, they have to be aware of the brand a couple of times which leads them to make a buying decision. When you do not market, it could be likened to winking in the dark.
The goal of marketing is to connect your business’ value to the right customer base. It may sound simple but a lot can be involved too.
Some questions to ask include:
What demographics make up your customer base?
Where do they live?
Where do they hang out online?
How do they search for products in your niche or sector?
Who do they listen to when making decisions that may relate to your product?
Here are some awesome marketing strategies you can apply if you are a small business owner.
Facebook Advertising: 2 million small and medium-sized businesses utilize and advertise on Facebook; It’s an effective and inexpensive way to market goods and services virtually to any audience. The Facebook Ads Manager makes it simple to run and test multiple ad sets which helps you select a winning formula and reach profitability without much technical expertise.
Google My Business: This is one of the most powerful tools you can use for your business. If you run a local business, this could be the most powerful strategy for you. Google My Business combines all your different Google platforms into one central place which includes your Google+ profile, Google Maps Profile, your Google reviews, access to data Google Analytics, Google Insights and more.
Content Marketing: According to a report by SmartInsights, 18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016. Unlike paid advertising, content marketing focuses on long-term results. Initially, the payoffs may be low, but the long-term benefits include sustainable growth, more visitors, leads, customers, etc.
Email Marketing: Many people who visit your site will not buy from you immediately. It is important that you capture contact info for additional marketing and lead nurturing. Email marketing starts with a lead magnet. This is something enticing you offer your website visitor in exchange for their email address. It could be a free digital download, free service trial, free seat at a webinar, etc. After the email is gotten, you can subsequently send the newsletters and market to them.
Bixex: Bixex is a global community of Entrepreneurs. It has a social function and also features geared towards connecting freelancers to business owners. Advertising on Bixex has helped many freelancers to generate leads that have turned to sales. You can also network on Bixex. Join now by clicking here.
These above-mentioned marketing strategies can help your business grow exponentially.
Read Also: The Secrets Of Successful Marketing.