Do you think your sales team is underperforming? Do you think your sales team is lacking the motivation needed to improve their performance? If you answered Yes to the questions above just know that you are not alone. Many sales leaders and organizations feel the same way.
There are numerous reasons and ways to motivate your sales team that may not be performing optimally. These include: some salespersons not liking their job, feeling like they do not have a mentor to guide them, poor sales training, poor prospecting skills, no passion and drive, inadequate understanding of the company’s service or product, etc.
These are practical ways you can motivate your sales team to do more.
One-on-One Coaching
Regular Coaching helps you to motivate your team to reach its peak. According to Salesdrive, companies that provide solid coaching to their team see a 16.7% growth in their annual revenue. If your sales team is properly coached then they are likely to perform much better. They would be able to interact better with customers and be prepared to handle difficult situations. This would equip them with the right skills to close more deals. One-on-one coaching helps your team feel more confident and they would enjoy freedom and flexibility.
Continuous Learning
A study by Harvard Business Review found out that 87% of what people learn in live training is forgotten in mere 30 days. So it is imperative that your team is continually reminded about what they know and also learn new trends, techniques, and strategies that would make them better salespersons. It is important that you also encourage your sales executives to continually seek ways to keep learning, this can motivate the sales team.
Use Technology
Technology makes tasks easier. As much as you can, use technology to automate tasks and duties. This is a big motivation for your sales team. This would make it quicker for your sales team to complete their assigned duties. A good tech solution that can help salespeople is CRM. A good Customer Relationship Management Software eases the difficulty of keeping track of calls and customers. Make other tools like tablets and headsets available for the sales team so that their attention would not be taken away from the clients and follow-up would be much easier. For tech to help motivate your sales team then the tools must be readily available.
Streamline the sales process
As much as possible, make your sales process much easier and straightforward. Create a playbook that takes the processes of your performing sales professionals and shares it with your sales professionals who may be underperforming. In most cases, the result of playbooks is that it leads to a more effective, productive, and consistent sales process. Playbooks may be so much useful in certain environments and organizations but could help motivate your sales team.
Establish a good company culture
Company culture is important as it increases employee satisfaction. According to research conducted by Pew Research Center, there are nearly 54 million of the millennial generation who are working in the United States alone. A good company culture provides flexibility, professional development, and brand reputation. Good company culture is always a factor that motivates your sales team to do more.
Get to know your team and Inspire them
It is important that you know each and every member of your team personally. In the world of sales, you need to know specific things about each member of the team such as selling style, learning style, motivators, strengths, and weaknesses. These things would help you connect with each salesperson and they are more likely to improve. According to a Gallup poll, employees who are more engaged have 21% higher productivity rates than others who are disengaged. You can inspire your sales team by being energetic, appreciative, servant-hearted, accountable, and honest.
Drive Competition
To motivate and boost your sales team then you must look for practical ways to drive Competition. Creating a competition can re-ignite the drive and passion in your team and move everyone to go beyond their expectation. You can do this by defining a clear goal, keeping it simple, and having fun while selling.
If you are looking at forming a sales team, then you could check out Bixex. You can find qualified hands that can help your organization grow. Freelancers who can serve as Affiliate Marketers and freelance salespersons can also be hunted on Bixex. If you have any skill you can monetize then sell it on Bixex.
The Bixex App is available on Google Play store and App Store.
Read Also: 4 Proven Ways To Make Your Sales Strategy Bounce back.