One of the things often overlooked and that can make or mar your business is communication. Contrary to popular belief that effective communication only includes employees to employees communication, this is not true. Effective communication cuts across all levels in the workplace including communication with your customers. Words are powerful, they can attract and repel customers. Also, the flow of communication in the workplace can either strengthen or weaken relationships. If the relationship in the workplace is negatively affected, this radiates all aspects of the business. It is against this background that this work examines how you can benefit from effective business communication as a business owner. Before this, below are 4 communication methods and the different ways these can benefit your business.
Internal upward business communication
Internal upward business communication is a term used to describe communication from an employee to the manager or top executives in the company. It is communication between the lower rank employees in the company and the higher ranks in the company. Internal upward communication includes reports, surveys, and forms.
Internal downward business communication
This kind of communication is from the upper arm of the company to the lower position. It includes communication from the management to the employees in the company. A good example is a memo sent to the employee on the latest development in the company.
Internal lateral communication
Internal lateral communication is communication among members of equivalent rank in the workplace. This could be communication among employees in the company, communication in the form of emails, messages, and chat among members of the workplace.
External communication
This is the type of communication between the organization and an external member such as customers or clients. External communication happens more frequently than other types of business communication.
3 Importance of business communication
Improves relationships among employees
One of the importance of effective communication in the workplace is that it helps to improve relationships among employees in the workplace. It promotes productivity and improves relationships in other spheres of the work. Employee relationships can affect how the company relates with customers and clients.
Promote productivity
As already mentioned, employee relationships help to increase productivity in the workplace. It keeps the employee devoted by creating a friendly atmosphere that further fuel their level of commitment.
Reduce communication silos
Another great importance of communication among employees is that it helps to reduce too much irrelevant information. When the employees relate easily with one another, this helps to reduce communication silos.
Communication affects every aspect of the company’s progress. It can directly or indirectly affect the level of energy an employee put into his or her work. To a large extent, a toxic work environment is often caused by ineffective communication in the business. As such, communication affects how progressive a business would be.
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