Thursday, March 28, 2024
HomeBixex3 Colours that can Help to Increase your Sales

3 Colours that can Help to Increase your Sales

Really?

Do colours have the power to affect your sales?

Colours are one of the things that tend to trigger unexpected changes in us. We react when we see people dressed in a certain colour because of the connotative meaning we have attached to the colour. For instance, when we see people dressed in all black, we tend to think they are coming from a funeral or mourning a loved one. Navy blue worn during the interview portrays professionalism. If colours have the power to affect us in this way, the question this brings to mind is; can it also affect the way people buy or people’s reaction when they see your product?

Here is a document illustrating the emotional interpretation of colours:

While the interpretation of colours often takes two different folds; the good and the bad, when combined accurately, your brand colour can help in attracting more customers. How is this possible?

To answer the above question, about 85% of shoppers mentioned that one of the things that attract them is the colour, also 65% of customers say they won’t patronize a product except it comes in their preferred colour. What this implies is that colour play a key role in attracting more sales. Now is it possible to choose a colour combination that people will like? The answer to this question is yes. 

Some chosen colours in your brand can be used to trigger some emotions in potential customers. How do we make sure we are choosing the right colour combinations? Here is the way to go about it.

RED

In 2005, scientists at the University of Durham published an article reflecting that red is associated with action and winning. In the article, Russell Hill and Robert Barton wrote that ‘We find that wearing red is consistently associated with a higher probability of winning.’ One of the reasons why read seems a remarkable colour is because it portrays a sense of urgency, action and strength. At the same time, red could mean power. When this colour is chosen in a sale letter especially to trigger the action word “Buy Now,” it works well in propelling readers to take the necessary action.

Since red works effectively for impulse purchases, it is advisable to use it in highlighting the action words “Buy Now, or Get Started Now.”

BLUE.

There is something serene and soothing about the colour blue. Unlike the urgency and action portrayed by red colour, blue exhumes the opposite. It is often associated with tranquillity, reliability, seriousness, and trust. This is why it is often used by financial institutions. Blue can be used to trigger sales when it is used to address the reader’s anxiety. If you are into the finance business, insurance or medical, blue is an effective background colour. When used against a white background, this makes a good combination. 

GREEN.

The go-to interpretation of this colour is that it is associated with nature, the organic, and the environment. You should include this colour in your sales letter or landing page if your business tilt towards any of this interpretation. Beyond this, green can be used to trigger sales if you wish that your offer should sound like permission and not like something that should be done urgently.

Green can be used to boost creativity and make the customer feel like the choice to make the purchase is theirs to make. It sounds less impulsive than red. It is a go-to colour for businesses in consumer electronics.

If you are a business owner, choosing the right colour for your brand and sales letter is essential. This can be used to trigger the right attitude in your customer and make them buy. Colour is very important in developing a business. 

If you are yet to join Bixex, download the app on Google or Apple Play Store or visit www.bixex.com

Bixex is simple, safe, and secure.

 

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments